Alex Bentley
National Marketing Manager
Alex is the National Marketing Manager at Caremark and is known for championing innovation, sustainability, and EDI in all areas of marketing. With a BA (Hons) in Business and Marketing and an MSc in Management from the University of Lincoln, Alex recently furthered her expertise by completing CIM’s Level 6 Diploma in Sustainable Marketing. Alex is also an Associate of the CIM, ensuring she stays up to date with the newest marketing trends and research.
In their role at Caremark, Alex manages the National Marketing Fund (NMF), a new initiative that launched in September 2024. The NMF raises national brand awareness and delivers short term leads and long term brand awareness. She also leads on Franchise Recruitment marketing in her ‘spare’ time.
Alex’s attention to detail, customer-centricity, marketing strategy, and analytical thinking ensures that all campaigns and communications align with company goals and drive results.