Marketing
Marketing Support for our Franchise Owners
Our marketing support is designed to ensure your franchise not only launches successfully but continues to attract and retain customers effectively, setting a foundation for lasting success.
4 Marketing Campaigns for your Office
1-2-1 Traning & Support
3 Professional Marketing Tools included in your franchise package
Marketing Tools at Your Disposal
At Caremark, we believe in giving our Franchise Owners the best possible start. That’s why we offer a generous package of marketing and PR tools, strategies, and promotional goods. From the moment you join us, you’ll have access to bespoke marketing support tailored to the unique needs of the home care sector.
Our marketing support is designed to help Franchise Owners maximise their business’s visibility, attract a steady flow of customers, and ultimately, increase revenue.
By leveraging our comprehensive suite of marketing tools and receiving expert guidance, you can implement targeted strategies that resonate with your audience, fostering trust and loyalty among your customer base and setting the stage for sustained business growth.
Boosting Your Visibility with a National Marketing Push!
Our Caremark National Marketing Fund, enables us to collectively promote the brand and elevate your services to the relevant people within your territory. Here’s what you get:
- Enhanced local reach: Our National Marketing Fund goes beyond brand awareness. We leverage it to run strategic, quarterly campaigns designed to attract both customers in your specific service area and qualified care assistants to join your team. This targeted approach ensures you get the most out of your contribution by focusing on individuals who live in your targeted postcode sectors.
- Enhanced reputation: Benefit from industry-wide initiatives that build trust and credibility for all participants.
- Cost-effective solution: The capped contribution ensures affordability for businesses of all sizes.
- Full transparency: We share detailed quarterly reports outlining how your contribution is being used.
Digital Marketing Support
Effective digital marketing strategies are key to driving business growth and enhancing earning potential. Here’s what we help you with:
- Creation of your own website and business profile
- Creation of your social media pages
- Posting weekly organic social media posts to your account
- SEO and PPC support
- Business Profile listing optimisation
- User Experience Design
Traditional Marketing Support
The Public Relations (PR) launch will kick-start your new business by raising awareness among target consumers and influencers.
You’ll also have a substantial package of assets and materials that display the Caremark brand and your new business to best effect, including:
- Stationery package including letterheads, business cards, compliment slips and more
- Caremark-branded car (we pay for first 12 months’ rental)
- Office signage
- Corporate uniforms (initial supply of workwear for Care Assisants and office staff)
- Leaflets and other promotional marketing goods are available on our brand-approved asset tool Rightmarket
FAQs About Marketing Support
Caremark offers a comprehensive suite of marketing and PR tools, including digital and traditional resources, social media strategy support, website and content creation guidance, promotional assets, and a PR launch package.
Our targeted marketing strategies and resources are designed to increase your business’s visibility, attract and retain customers, and build a strong brand presence, all of which contribute to higher revenue and growth potential.
Yes, Caremark provides ongoing marketing support, including regular webinars, updates to marketing resources, and personalised support to ensure your marketing strategies remain effective and your business continues to grow.
Absolutely, existing Franchise Owners can access our marketing support program to refresh their strategies, access new resources, and continue to drive their business forward.