Caremark offers an unbeatable generous package of marketing tools

All new businesses need a strong launch and an intelligent programme of promotion activities in order to set them up for success.

For our franchise owners, Caremark offers an unbeatable and generous package of marketing and PR tools, strategies and promotional goods that will attract and retain customers for your business.

Bespoke & hands-on support

Caremark’s team of marketing and PR specialists have created a suite of support and guidance, providing everything you need to make an impact.

  • Expert marketing advice covering all aspects of the marketing mix.
  • Your own website, plus support creating content and making updates.
  • Experts create and set-up your social media channels.
  • Regular, weekly social media posts covering topical subjects
  • Full digital media resources for web and social media campaigns.
  • Artwork tool that encompasses a vast array of marketing collateral for localisation
  • Tools and systems to enable you to conduct local marketing initiatives quickly and easily.
  • Personal marketing support and regular webinars.
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Caremark first few

Promotional assets

We’ll also give you a substantial package of assets and materials that display the Caremark brand and your new business to best effect, including:

  • Caremark-branded car (we pay for first 12 months’ rental)
  • Office signage
  • Corporate uniforms (initial supply of workwear for Care Assisants and office staff)
  • Leaflets and other promotional marketing goods
  • Stationery package including letterheads, business cards, compliment slips and more

PR Launch

The Public Relations (PR) launch will kick-start your new business by raising awareness among target consumers and influencers. Again, Caremark’s assistance is second-to-none. We will help to:

  • Compile and deliver a comprehensive local press list.
  • Create PR content that is sent out to your local press.
  • Draft optimised digital content, and work with you to ensure maximum reach across multiple social media channels and other online destinations.
Caremark office portraits

National Marketing Fund

Boosting Your Visibility with a National Marketing Push!

The Caremark National Marketing Fund, enables us collectively promote the brand and elevate your services to the relevant people within your territory.

Here’s what you get:

  • Enhanced local reach: Our National Marketing Fund goes beyond brand awareness. We leverage it to run strategic, quarterly campaigns designed to attract both customers in your specific service area and qualified care assistants to join your team. This targeted approach ensures you get the most out of your contribution by focusing on individuals who live in your targeted postcode sectors.
  • Enhanced reputation: Benefit from industry-wide initiatives that build trust and credibility for all participants.
  • Cost-effective solution: The capped contribution ensures affordability for businesses of all sizes.
  • Full transparency: We share detailed quarterly reports outlining how your contribution is being used.

Want to find out more?

Reach out to us today – the Caremark franchise team are ready to answer your questions. 


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