Leadership & Development Programme
Elevate Your Franchise with Our Leadership and Development Programme
Our Franchise Development Programme makes sure you cannot only launch your business successful but ensures it thrives and grows too.
Consistent score of 4.7 out of 5 for the programme delivery
26 franchise owners have commenced the programme since 2023
9 franchise owners have achieved the Member Grade from the Institute of Leadership in 2024

The Caremark Leadership and Development Programme
At the heart of successful franchise businesses are leaders who inspire, motivate, and drive their teams towards excellence.
Recognising this, Caremark has developed an immersive and intensive 9-month Leadership and Development Programme tailored specifically for our franchise owners.
This programme is a cornerstone of our commitment to nurturing high-performance leaders capable of building and steering dynamic teams.
A Bespoke Curriculum
The Caremark Leadership and Development Programme is designed exclusively for the intricacies and demands of a home care leader.
The curriculum, crafted to address the unique challenges and opportunities within the Caremark network, focuses on creating actionable, effective strategies that translate into real-world success.
Spearheaded by Tracey Underwood, a seasoned expert in leadership training, the programme offers unparalleled insights and tools to elevate your leadership skills and business acumen.


Benefits of the Leadership & Development Programme
With our Leadership and Development Programme, franchise owners focus on working on their business rather than just in it. Here’s what some of our franchise owners have achieved after completing the training:
- One office successfully secured four new local authority tenders.
- Another expanded into a new territory.
- One office doubled its number of private customers.
- A franchise widened its customer base into a previously untapped area, significantly increasing turnover.
- Internal promotions have risen, ensuring strong succession within teams.
- Franchise owners are dedicating more time to team and individual development, leading to greater stability, improved service quality, and an enhanced customer experience.
- They are making faster, more confident decisions without hesitation.
- New franchise owners benefit from a structured support system, including peers, the Franchise Support Centre (FSC), and ongoing development.
- Individuals are growing in confidence, becoming competent, trusted leaders.
- One of the greatest advantages is the opportunity to share experiences and knowledge with peers – a huge benefit!
Continuous Support and Development for Franchise Owners
The journey doesn’t end after the initial 9-month course.
Caremark prioritises the ongoing development of our franchise owners, offering continuous support, advanced training, and resources to ensure you remain at the forefront of the home care industry.
This long-term approach to your professional growth ensures that you and your team can continually adapt and excel.


Focused Training for Optimal Learning
Understanding the importance of individual attention and the value of peer learning, we cap our Leadership and Development Programme cohorts at 8 participants.
This ensures a conducive learning environment where every franchise owner can engage deeply with the content, instructors, and fellow franchise owners.
This environment creates a collaborative atmosphere, encouraging the sharing of insights, challenges, and solutions so your learning environment is enriched.
By investing in our Leadership and Development Programme, you’re not just preparing to run a franchise; you’re gearing up to be a visionary leader in the home care industry.
Caremark’s dedication to your growth ensures that you have the knowledge, skills, and support to lead your business to new heights.
Franchise Owner Testimonials
A thought-provoking day of ideas, learning, sharing experiences and finding the best solutions for positive outcomes for individuals and the business. Learning about yourself, and how to best handle positive and difficult situations. Fun, creative and the day went so quick! Looking forward to tomorrow!
I have learnt more about myself and how my values motivate and influence behaviour. This helps me self-manage more effectively and better deploy the strengths that benefit my team and the business.
It’s been eye-opening! I feel I’ve already learnt a lot about myself and my interactions with others, and it’s only the 1st day.
FAQs About our Leadership and Development Programme
The programme includes a comprehensive curriculum covering strategic leadership, team building, operational management, and personal development.
The programme is led by Tracey Underwood, a professional with extensive experience in leadership and development.
Yes, all new Franchise Owners are automatically enrolled as part of their franchise fee. Existing owners should attend to refresh and enhance their leadership skills.
Through focused leadership training, franchise owners learn to streamline operations, motivate teams, and implement growth strategies effectively. All of this directly impacts your business’s profitability.