Business Development
Caremark Franchise Business Development
Our franchise business development plan will guide you through every step of establishing and growing your new venture.
5 Regional Support Managers
6 teams in Franchise Support Centre
1 Franchise Manager

Establishing Your Foundation as a Home Care Franchise
Starting your journey with Caremark means more than just launching a business; it’s about becoming a part of a community dedicated to making a difference in the lives of others.
From the outset, we work closely with you to develop a robust business plan, set key performance indicators (KPIs), and lay the groundwork for your success.
Our dedicated team provides ongoing support through monthly meetings and quarterly business plan reviews, ensuring your business remains aligned with your goals and Caremark’s standards.
Personalised Support from Your Regional Support Manager
Every Caremark franchise owner is partnered with a Regional Support Manager (RSM), an expert committed to your business’s growth and success.
Your RSM will offer support tailored to your specific needs, from care manager recruitment and premises selection, to marketing plans and goal setting.
With a high support manager to franchise owner ratio, you’re guaranteed the attention and resources necessary to thrive in your local market.
The RSMs help you with:
- Care Manager recruitment
- Premises selection
- Care registration submission
- Office set-up
- Promotional planning
- Target setting
- Business goals and objectives
- KPI setting
- Marketing plans
- Monthly & quarterly meeting


Unlocking Your Earning Potential
We understand that the ultimate goal of starting a home care franchise is to build a profitable and sustainable enterprise.
Our business model is designed with your financial success in mind, offering significant earning potential.
Whether it’s through direct care services, specialised programs, or community partnerships, we’ll help you identify and capitalise on opportunities to maximise your revenue.
Tailored Marketing and Business Growth Strategies
Business development support from Caremark focuses on helping franchise owners expand services, increase customer satisfaction, and grow sustainably.
This includes further training in:
- Customer service
- Advanced business strategies
- Operational efficiency.


Comprehensive Training and Recruitment Support
The strength of your team is crucial to your success. That’s why Caremark places a significant emphasis on aiding you with care assistant recruitment and training.
Our comprehensive support ensures that you not only find the right people for your team, but also train and develop them to excel in their roles.
This focus on quality and development helps set your business apart as a preferred employer and service provider in your community.
Frequently Asked Questions
Caremark offers a comprehensive induction program, tailored business planning, and ongoing support through your Regional Support Manager. This includes assistance with recruitment, premises selection, care registration, and marketing.
Our high support manager to Franchise Owner ratio, personalised support, and comprehensive training and recruitment assistance set us apart, ensuring each Franchise Owner has the resources and guidance to succeed.
While earnings can vary, Caremark’s business model offers significant potential through various revenue streams. We work closely with you to maximise your business’s financial performance.
Yes, Caremark provides tailored marketing support to help you effectively reach and engage your target market, including promotional planning and execution of marketing strategies.