Earning Potential

The Financial Milestones

Caremark’s current financial model gives Franchise Owners clear milestones to work towards. They are guidance rather than guaranteed results, but they show what a well led and growing Caremark business could achieve.

Around year one

Monthly operating break even guide

Regular monthly income may begin to cover ongoing operating costs. This does not mean the original investment has been repaid.

£1 million

Annual turnover ambition within three years

A milestone a growing Caremark business can work towards by building its customer base, care team and weekly care hours.

15% to 20%

Operating profit guide once established

A potential range for a well managed business that is operating efficiently.

How a Home Care Franchise Generates Revenue

A home care business earns most of its revenue through the care hours its team delivers. Many customers receive regular support every week, creating recurring income as the service develops.

There is no fixed Franchise Owner income. When you can begin paying yourself, and how much you may be able to take, will depend on operating profit, cash flow, reinvestment and how you choose to pay yourself.

Revenue grows when you bring together:

• more customers who choose and stay with your service
• a dependable care team with the capacity to support them
• regular care hours delivered safely and consistently
• appropriate rates across your mix of services and funding
• operational efficiency, managing scheduling, travel, employee costs and office capacity
• trust earned from quality and reputation

How Caremark Supports Business Growth

Caremark gives you more than a franchise model. You have experienced specialists alongside you to help plan, measure and grow your home care business. We help you understand what is driving performance, where there is room to improve and what to focus on next.

Your Caremark franchise support includes:

• tailored business planning and clear financial targets
• regular performance reviews with practical guidance on your next steps
• insight into customer growth, weekly care hours and enquiry conversion
• specialist support across recruitment, marketing, quality, compliance and operations
• shared knowledge and experience from an established Franchise Owner network

You own and lead your business, but you are not expected to work everything out alone. Caremark gives you the structure, expertise and ongoing business development support to help turn your earning potential into steady, sustainable growth.

Turnover, Profit and Personal Income Explained

Understanding Caremark franchise earning potential starts with knowing the difference between turnover, operating profit and personal income. Keeping these figures separate gives you a more realistic view of what the opportunity could mean for you.

Turnover

The total revenue generated by your business before its costs are deducted.

Operating profit

What remains after the relevant operating costs within the financial model have been paid.

Personal income

What you choose to take from the business through salary, dividends or other remuneration.