People aged 85 and over
Projected to live in the UK by mid 2049, up from 1.75 million in 2024.
ONS, 2024 based projectionsThe Home Care Market
The UK home care market
The UK home care market is growing as more people choose care in their own homes. This creates a lasting need for trusted local services that help people stay safe, well and independent.
With Caremark, you can enter this growing sector with a proven franchise model and expert support. Build a strong local business that creates jobs, supports families and makes a real difference.
The UK Home Care Market In Numbers
People receiving domiciliary care
In England, reported by 83.7% of CQC regulated providers in May 2026.
DHSC, May 2026Annual UK market value
For homecare and supported living services, based on 2024/25 data.
LaingBuisson, 2026Prefer support at home
Of people aged 65 and over agreed people would prefer support at home rather than in a care home.
YouGov for Homecare Association, 2021The forces shaping long term demand
No single statistic explains the opportunity. Together, demographic change, care policy and personal choice point towards a greater role for high quality support delivered at home.
- As people live longer, more families will need reliable care that can adapt as needs change.
- People want to maintain their routines, relationships and familiar surroundings.
- The NHS 10 Year Health Plan sets out a shift from hospital to community, with care taking place in a person’s home wherever possible
Care that flexes around real lives
Home care is not only for older people. Local providers may support disabled adults, people living with long term conditions, children and young people with complex needs, and families arranging care for someone they love.
Services can range from companionship and help with everyday routines to personal care, live-in care and more specialist support. What an office provides depends on its registration, local demand and the skills within its team.
More than one route to revenue
Home care can be funded in several ways. The balance differs by location, giving each Caremark office a market shaped by its local population, commissioners and customer needs.
Building a healthy service mix takes research, local relationships and careful commercial planning. The Caremark team helps Franchise Owners understand their territory and pursue the opportunities that fit their business.
Privately funded care
Customers or their families arrange and pay for care directly. They choose the provider, level of support and service that best meets their needs.
Publicly arranged care
Local authorities, the NHS and other public organisations may commission care or contribute towards its cost. Opportunities depend on local arrangements and service requirements.
Built for a market this important
Across the UK and Ireland, independently owned Caremark offices are already supporting thousands of people and creating meaningful local employment.
- More than 150 offices across the UK and Ireland
- More than 138,000 hours of care delivered each week in the UK
- 8,500 customers supported across the UK network
- More than 20 years of home care franchise experience
Caremark felt like the perfect opportunity to build a good business while also giving back to society
Explore the Caremark Franchise Opportunity
Learn about the home care market, franchise costs, earning potential and the next steps to owning a Caremark franchise.
Considering becoming a Caremark Franchise Owner?
It’s an exciting and rewarding journey that starts with a very simple step.