Caremark’s 2026 Wrapped
Twenty years in, the purpose has not changed. Real care, delivered by real people, in homes across the UK and Ireland.
2025 led to another successful year in home care franchising, and this is our Caremark wrapped.
For those already in the network or working in the sector, our year shows how consistent standards, peer support and local leadership turn into real results.
For those comparing home care franchise opportunities, it shows the strength of the home care demand, the depth of training and support, and how national marketing converts into enquiries.
Caremark’s Network at a glance
This year, we welcomed 15 new franchise owners and completed 8 successful resales. We also celebrated 19 renewals. Our total active territories now stand at 153, which means more local support for more communities.
We also added 11 subject experts to our Support Centre this year, bringing our total support staff ratio to 1:2:5.
Training that sets people up to succeed
Quality begins with confident franchise owners. In 2025, we ran 4 franchise owner inductions, delivering 198 hours of training at our Franchise Support Centre. That time covers compliance and quality, marketing and local activation, finance and performance, and technology in daily operations.
Care delivered, day in and day out
Behind each care visit, there is a person, a routine and a piece of independence kept. Our franchise owners and their teams have been putting back into their communities:
5,553 care assistants supporting UK customers at home by year end
135,000 hours of care delivered each week across the UK
4.7 million care visits delivered across the UK
What families told us
We read every review. We learn from them, and we pass praise to the teams who earned it.
In 2025, our Caremark offices received 983 four-and five-star reviews from customers and families.
The most popular words used from those reviews include excellent, friendly, helpful, professional, kind, and caring. Whilst the language changes by region, the themes are the same at heart. Kind. Reliable. Respectful.
Quality you can feel
Regulation builds trust and sets a standard for our work. This year, 85% offices were inspected by CQC, achieving good or above.
Our aim is simple. The highest quality care, without compromise.
National Marketing Fund in action
14 months in, the National Marketing Fund is doing what it was built to do. Help local families find support and help great people find care careers.
- 30m impressions
- 130,000 clicks to the website
- 11,000 tracked enquiries sent to local offices
The measurable local impact is how national awareness meets local activation.
Franchise recognition
Alongside winning the prestigious BFA Franchisor of the Year, we were recognised across the sector for raising the standard of home care franchise opportunities. We ranked top 5 in the Elite Franchise Top 100 and were finalists for:
- BFA Leadership and Culture Award.
- Leaders in Care Executive of the Year and Home Care Provider of the Year
- Social Care Top 30 feature
- LaingBuisson Leadership Team of the Year
Our 20th year moments
- £13,406.50 raised for local charities by Franchise Support Centre
- 1 Annual Conference held at the Hilton, St. George’s Park
- 1 Summer party held at Hotel DeVere Wokefield
What changes in 2026
We are not standing still!! Our focus is continual development, stronger support, and outstanding care in every community we serve. We will keep raising the bar as the mark of excellent care.
If you want to explore home care franchising, a specific Caremark territory, or if your family needs support at home, the first step is a conversation.