What is Care?
Our 20th anniversary photography competition
To mark 20 years of providing exceptional home care in communities across the UK, we’re inviting you to celebrate with us by entering our unique photography competition, ‘What is Care?’.
Capture your perspective of the true meaning of care and send it to us for the chance to win a £1,000 luxury getaway.
Deadline for all entries: 23:59 on 15th June 2025.
The competition
Care is personal – what is it to you?
Capture your unique perspective.
- People holding hands.
- A caring professional in action.
- Family or friends hugging.
- The bond between a pet and its owner.
Our Caremark judges will shortlist 12 photographs – one from every UK region – which will go head-to-head in a nationwide social media vote.
If the public votes for your photo as the winner, you’ll be treated to a luxury getaway up to the value of £1,000.
Win a £1,000 luxury getaway
How to enter
Put your photography skills to the test and send us your best, high-quality photo that represents your interpretation of the true meaning of care.
To enter, send us:
Photographs which are your own, original, unedited, and high-resolution JPEG or PNG files.
- Your full name.
- Contact details – your phone number and email address.
- A short description of your work.
- The UK region you’re applying from.
By entering, you confirm that you have obtained relevant permission from any people featured in the photograph.
Enter the ‘What is Care?’ competition now
Competition Terms and Conditions
The photography competition is open to all residents of the UK aged 18 and over. Employees of Caremark, franchise owners, and anyone directly involved in organising the competition are not eligible to enter.
Email caremark@pmwcom.co.uk
Post: Caremark’s What is Care?
C/o PMW Communications
Stane Court
Stane Street
Billingshurst
West Sussex
RH14 9HP
- Individuals aged 18 and over can submit their original photograph(s) that represents care.
- Photographs should be your own, original, unedited, and high-resolution JPEG or PNG files.
- By entering, you confirm that you have obtained relevant permission from any people featured in the photograph.
Entries must include:
- Full name.
- Contact details – phone number and email address.
- Region of the UK you are entering the competition for: Scotland, Wales, Northern Ireland, North East, North West, Yorkshire and The Humber, East Midlands, West Midlands, East of England, London (inc. Greater London), South East or South West.
- A short description of your work.
- Your photograph/s attached [high-resolution JPEG or PNG].
The deadline for entries is 15th June 2025. No entries received after this time will be considered.
- A judging panel at Caremark head office will review all entries and shortlist 12 finalists, one from each UK region [Scotland, Wales, Northern Ireland, North East, North West, Yorkshire and The Humber, East Midlands, West Midlands, East of England, London (including Greater London), South East and South West].
- Shortlisted entries will be announced on Caremark’s website and social media platforms. The judging panel’s decision is final.
- Public voting will be conducted on Caremark’s social media pages and this will determine the winner of the £1,000 luxury getaway.
- Voting will open shortly after the shortlist announcement and close at 9am on 29th September 2025.
- The overall winner will be announced shortly after the conclusion of public voting. Caremark will notify the winner via the contact details provided during entry. The decision of the judges and public vote is final. No correspondence will be entered into regarding the outcome of the competition.
- The winner will receive a luxury getaway of their choice up to the value of £1,000.
- The winner will be contacted to arrange a relevant hotel voucher or booking.
- The prize is non-transferable and cannot be exchanged.
- Personal data collected during the competition will be used solely for administering the competition and contacting winners.
- Caremark will handle all personal information in accordance with applicable data protection laws.
- By entering the competition, participants grant Caremark a non-exclusive, royalty-free licence to use, reproduce, and display the submitted entries for promotional purposes, including but not limited to social media, website content and printed materials.
- Caremark reserves the right to disqualify entries that are inappropriate, offensive or do not meet the submission guidelines.
- Caremark reserves the right to modify, suspend or cancel the competition in the event of unforeseen circumstances.
By entering the competition, participants agree to be bound by these terms and conditions. For any questions or further information, please email caremark@pmwcom.co.uk or call 01403 783400.
