Winner of marketing excellence
Caremark Mansfield & Ashfield was singled out for its marketing efforts at the recent Caremark national conference. We were selected from over 140 Caremark franchises as the overall winner of the Marketing Excellence category.
Points were awarded to offices who completed their profiles on homecare.co.uk and work hard on collecting customer reviews. They also attract good website traffic, engage in national PR activities such as The Incredibles and Care for a Wish. Moreover, they put out regular local PR content.
We were delighted to discover that we had the highest score and had won this inaugural award.
Emma Scholes, Caremark director of marketing, said: “As a home care service, marketing is about more than promotion. It’s about building trust, engaging with your community, and supporting families as they make important decisions about care.
“Jo and Simon have shown great dedication and creativity in their marketing approach. They consistently find ways to connect with local families and raise awareness of the care they provide.
“Their creativity and dedication have set Mansfield & Ashfield apart.
“I can always rely on Simon and Jo to get involved in all marketing initiatives and to act quickly to PR requests.”
Everyone plays a part in marketing our business
Caremark Mansfield & Ashfield Owners Jo and Simon Ford said: “We were thrilled to discover that we had been recognised nationally for the way we market our work and services.
“Whilst we accepted the award on the evening, we did so on behalf of everyone at Caremark Mansfield & Ashfield.
“Everyone plays a part in marketing our business whether that’s the staff who go above and beyond for their customers and which results in further referrals. In addition, the staff and customers who contribute to the human interest stories we have on our web channels also play a part. The stories about the people we support, or work for us, gain press coverage too.
“This award is for everyone and it’s extra special to have been chosen by our peers within the Caremark network.”
About Caremark Mansfield & Ashfield
Please visit our website if you would like to find out more about our range of home care services and complex care services in Mansfield & Ashfield, or if you would like to work for us.