How Direct Payments Support People Needing Care in Ashford & Shepway
Direct Payments are a critical component of personalising social care in the UK, particularly for older people seeking care. These payments enable people to have greater choice, control, and independence in how their care and support needs are met. Direct Payments transform the traditional relationship between service users and social services. This article explores how Direct Payments support older people needing care in Ashford and Shepway, the benefits they offer when putting care services in place, and the challenges that may arise in practice.

What are Direct Payments
Direct Payments are monetary sums provided by local authorities to eligible individuals, allowing them to arrange and manage their own care services rather than receiving council-arranged care. For people needing care, this flexibility is empowering. It places them – or their families and advocates – at the centre of decision-making about their care. It aligns support more closely with their individual needs, preferences, and aspirations.
Putting Independence at the Forefront
Direct Payments can be used for a wide variety of services beyond personal care. This may include support for accessing community activities, educational opportunities, employment support, or help with household tasks – all of which contribute to a fulfilling, independent life. Tailored support enables individuals to participate more fully in society and make choices that reflect their own goals and lifestyles.
The Social Services Perspective
Direct Payments align with the principles of the Care Act 2014, which emphasises personalisation, wellbeing, and prevention. The flexibility of this approach can reduce reliance on more institutional forms of care, leading to more cost-effective and person-centred support. Local authorities are required to assess an individual’s eligibility. They must provide information and guidance, and ensure that the Direct Payments are being used appropriately. They also retain responsibility for safeguarding and ensuring that care arrangements meet quality standards.
What Might be the Challenges?
Managing a Direct Payment can be complex, particularly for those with limited literacy, numeracy, or financial management skills. People with learning disabilities may require ongoing support from family members, advocates, or brokers to manage their budgets and comply with employment regulations. In some cases, the administrative burden can be a barrier to uptake, and not all individuals have access to the necessary support systems.
Moreover, local authorities differ in how they implement and support Direct Payments, leading to variability in experiences. Ensuring equity and consistency remains an important policy concern.
To Summarise
Direct Payments are a powerful tool that support autonomy, dignity, and inclusion for people with care needs. When implemented with appropriate guidance and support, they offer a personalised pathway to better quality of life. To maximise their impact, social services must continue to invest in accessible information, advocacy services, and flexible support systems. This will enable people with care needs to take full advantage of the opportunities Direct Payments provide.
Apply for Direct Payments in Ashford & Shepway
To apply for social services Direct Payments in Ashford or Shepway, you’ll need to go through Kent County Council (KCC), which manages adult social care services in your area. Here’s a step-by-step guide to help you get started:
Step 1: Undergo a Needs Assessment
To be eligible for Direct Payments, you must first have a care needs assessment conducted by KCC. This assessment determines whether you qualify for support and what kind of care you require. If you’re not already in contact with a social worker or case manager, you can request an assessment by Kent County Council, calling Adult Social Services on 03000 41 61 61, or you can email social.services@kent.gov.uk
Step 2: Financial Assessment and Personal Budget
If you’re deemed eligible for support, KCC will perform a financial assessment to determine how much you’ll contribute toward your care. Based on this, you’ll be allocated a personal budget. You can choose to receive this budget as a Direct Payment, giving you more control over your care arrangements.
Step 3: Create a Care and Support Plan
With assistance from your social worker or practitioner, you’ll develop a Care and Support Plan outlining how you’ll use your Direct Payments to meet your care needs. This plan must be approved by KCC before payments can commence.
Step 4: Choose a Payment Method
KCC primarily uses the Kent Card, a prepaid CHIP and PIN card, to distribute Direct Payments. Alternatively, you can opt to have payments deposited into a separate bank account dedicated to your care expenses. The Kent Card allows you to manage your funds online and is designed to prevent overdrafts.
Step 5: Manage and Monitor Your Direct Payments
Once you start receiving Direct Payments, you’ll be responsible for managing the funds in line with your approved Care and Support Plan. This includes keeping records of expenditures, such as receipts and invoices. KCC will periodically review your spending to ensure compliance with your care plan.
For further assistance or to discuss your options:
Direct Payments Helpline: 03000 41 36 00
Email: direct.payments@kent.gov.uk
On the web: https://www.kent.gov.uk/social-care-and-health/adult-social-care/arranging-your-own-care/direct-payments
KCC PDF Guide: https://www.kent.gov.uk/__data/assets/pdf_file/0010/115588/Your-guide-to-Direct-Payments.pdf
These contacts can provide more detailed information and support throughout the application process
Now It’s Time to Choose the Right Care and Support
Choosing the right care provider is arguably the most important part of setting up a Direct Payments arrangement. It’s in your best interests or those of a loved one, to seek experienced providers with fully trained and vetted staff, who understand the complexity of your care and the needs you have.
At Caremark Ashford & Shepway, we offer a broad spectrum of homecare services, ranging from live-in care to occasional assistance with personal care. Caremark Ashford & Shepway can also provide respite care and support with day-to-day domestic activities. We are professional and passionate in what we do, and tailor care needs to each individual.
If You Need Further Help or Information…
If you or a loved one think you may benefit from direct payments in Ashford or Shepway, please do contact us today to find out more, and how we can help you make the most of your care options.