Shape the future of home care with a career at the Caremark Franchise Support Centre!

caremark franchise support centre
caremark franchise support centre: marketing team
caremark franchise support centre: reception

Make a real difference. 

Join our passionate team and help us expand Caremark’s reach to improve the lives of thousands of customers across the UK. We’re looking for talented individuals to help us develop our brand, strengthen our presence, and cultivate a positive and supportive company culture.

We offer a variety of roles! 

Find your perfect fit with opportunities at our head office in Worthing, West Sussex or in one of our regional field-based roles. Browse our open positions and discover how you can be part of the Caremark family. As the master franchisor, Caremark Limited supports our network of over 125 independent offices across the UK.

Do you resonate with our team values?

  • TRUSTWORTHY
  • HONEST
  • COMPASSIONATE
  • POSITIVE
  • ACCOUNTABLE
  • SUPPORTIVE

If so, we think you could be the right fit for Caremark!

Our Value Statements

We are Trustworthy:

We hold trust as our foundation, nurturing it through honesty, reliability, and consistency in our actions and relationships. By prioritising transparency and mutual respect, we place trust in our colleagues and respect the trust placed in us. With consistency, we create a safe, collaborative environment.

We are Honest:

We uphold honesty as a non-negotiable principle, committing to truthfulness, transparency, and integrity in all our interactions and decisions. By demonstrating unwavering honesty, we build trust, credibility, and lasting relationships, fostering an environment where openness and accountability flourish.

We are Compassionate:

At the heart of our actions and decisions lies compassion, driving us to understand, empathise, and act with kindness towards all, fostering an environment where everyone feels seen, heard, and valued.

We are Positive:

We embrace a positive mindset and inspire optimism amongst our colleagues. We continually question how our outlook and reactions affect our colleagues, striving for contagious positivity. With a can-do attitude we uplift and cultivate an environment where creativity thrives, challenges are opportunities, and success is shared by all.

We are Accountable:

We uphold accountability as a cornerstone of our integrity, taking ownership and responsibility of our actions, decisions, and their outcomes. Through transparency and a no-blame culture, we build trust and drive excellence in all that we do. We self-reflect and are continually learning and improving.

We are Supportive:

We are committed to being supportive colleagues and we foster an environment where collaboration is the norm. We work together towards our common goals and share in our collective successes. With active listening, continual development and constructive guidance, we can all reach our fullest potential, both individually and collectively. We celebrate in each other’s success.

Franchise Systems Manager

Location: Worthing, West Sussex
Salary: Up to £50,000
Hours: Full Time

Do you have the legal grounding and confidence to uphold standards, challenge concerns and make difficult decisions when it matters most? Do you thrive on bringing legal rigour to drive quality, consistency and continuous improvement across a network of partners? 

If you’re a legally-minded professional who’s passionate about protecting a respected brand, influencing positive change and working for an organisation that truly lives its values, we’d love to hear from you.

About the role 

As our Compliance Manager, you will use your legal background to safeguard and elevate the operational standards across our franchise network. 

This position blends process-driven, hands-on oversight to ensure every franchise consistently meets regulatory requirements, brand standards, and operational benchmarks. 

  • Drive Compliance Excellence: Enforce adherence to regulatory and brand standards, ensuring franchises operate within legal and ethical frameworks, including accuracy and compliance across Franchise Agreements and legal records. 
  • Elevate Operational Performance: Oversee targeted improvement plans for franchisees, blending compliance oversight with business development strategies to ensure timely, consistent delivery. 
  • Lead Continuous Improvement: Develop and refine systems, processes, and tools that enhance efficiency, consistency, and scalability across the network. 
  • Champion Best Practices: Share knowledge and training to empower franchisees, fostering a culture of accountability and operational excellence. 

What you’ll be doing 

  • Work with the operations and compliance teams to manage franchisee compliance, leading on quality, operational, and business development non-compliance across the network 
  • Chair meetings with franchise owners to discuss performance concerns, and monitor improvement and remediation plans through to resolution 
  • Draft and issue formal breach notices, escalating to Caremark’s external solicitors and maintaining audit trails where issues aren’t resolved 
  • Work collaboratively with internal teams (Training, Operations, Quality, and Leadership) to support franchisees in achieving sustained compliance and growth 
  • Identify trends and recurring issues, feeding insights back into systems, processes, and franchise support 
  • Produce clear reporting and insights for senior stakeholders 

Balance the need to work collaboratively with franchisees, whilst having the confidence to take decisive action when standards are not met. 

What we’re looking for 

You’ll bring a strong mix of compliance expertise, legal understanding, a procedure-driven approach, and relationship management, along with being: 

  • Confident and assertive with franchise owners and senior stakeholders – able to hold people accountable while maintaining positive relationships 
  • Calm, resilient, and comfortable making tough decisions in the best interests of the brand, network, and customers 
  • Highly organised with strong attention to detail 
  • Clear and persuasive communicator, both written and verbal 
  • Analytical and solutions-focused, able to identify root causes and drive improvement 
  • Values-led and committed to continuous improvement, acting with integrity, fairness, and consistency, and aligned with Caremark’s purpose 

Experience 

  • To have a legal background/experience 
  • Demonstrable experience managing performance, standards, or contractual compliance with business owners or senior stakeholders 
  • Experience handling difficult conversations, performance improvement discussions, and formal corrective processes 
  • Desirable: Understanding of franchise models, multi-site operations, or regulated service industries (healthcare, social care, hospitality, retail, or similar) 
  • Experience writing formal reports, improvement plans, and breach or enforcement correspondence 
  • Confident working independently while influencing at a senior level 

About Caremark 

Caremark is one of the largest UK home care franchisors, with over 150 franchise offices operating across the UK and internationally since our inception in 2005. Our franchisees deliver personalised care in customers’ homes, from daily support through to more complex care such as Dementia support. 

Award-Winning Franchisor | Top 5 Elite Franchise Top 100 (2026) 
We’re proud winners of the British Franchise Association HSBC Franchise of the Year, built on strong values, effective systems, and a genuine commitment to our franchise network. 

Why join Caremark? 

At Caremark, we believe a great workplace culture drives exceptional results. Everything we do is guided by our six core values: 

Positive | Compassionate | Accountable | Trustworthy | Honest | Supportive 

You’ll be empowered to make a real difference in a supportive, values-led environment, where your expertise is respected and your development is prioritised. 

Apply now and become a key contributor to our Team.

Director of Marketing

Location: Caremark Franchise Support Centre
Salary: £100,000.00
Hours: 35 per week

Are you a proven marketing leader with the vision, credibility and drive to take a high-performing function to the next level?

Caremark’s marketing is already delivering outstanding results. We’ve built strong foundations, have a talented team in place and a proven track record of success.  Now we’re looking for an exceptional Director of Marketing to build on that momentum and turn excellence into market-leading performance. 

You’ll join the Senior Leadership Team as the definitive voice on marketing, trusted to influence at Board level, own significant budgets, and act as the senior marketing partner to over 140 franchise owners. This is a role for an experienced leader who knows what great looks like and is excited by the challenge of making something already successful even better. 

You’ll combine strategic vision with commercial focus and hands-on leadership, translating ideas into action, inspiriting a high-performing specialist team, and delivering measurable growth. 

If you’re energised by continuous improvement, making a real impact and want to inherit momentum and push it further, this is your next role.

Role and Responsibilities

What you’ll be doing:

Marketing Leadership & Strategy

  • Own the marketing vision and strategy, building on existing foundations to drive the next phase of growth. 
  • Act as the senior marketing authority within the leadership team, shaping decisions at the highest level.
  • Sharpen and evolve integrated marketing plans across key business priorities.
  • Lead annual planning, quarterly reviews, and continuous optimisation.
  • Drive innovation across marketing channels, tools, and approaches to stay ahead of a competitive market

Budget & Performance Management

  • Hold full P&L accountability across three key budgets (National Marketing Fund, Central Marketing, Franchise Recruitment).
  • Set budgets with finance and leadership, ensuring effective allocation of resources.
  • Track spend, measure ROI, and optimise performance to maximise impact.

Franchise Network Engagement

  • Act as the primary marketing contact and trusted advisor to 140+ franchise owners.
  • Deliver training, presentations, and communications to ensure alignment and adoption of best practice across the network. 

Brand & Marketing Delivery

  • Own brand strategy, ensuring consistent positioning, messaging, and compliance.
  • Oversee end-to-end delivery across all marketing channels, raising the bar on quality and consistency.
  • Manage agencies and suppliers to deliver high-quality outputs.
  • Lead a talented marketing team to execute all elements of the marketing function.
  • Define and track KPIs across lead generation, conversion, brand awareness, and franchise recruitment.
  • Use data and analytics to continuously improve performance and ROI, looking for the next incremental gain. 

Leadership & Team Development

  • Lead, mentor, and develop a high-performing marketing team of four direct reports, fostering a culture of excellence, creativity, and accountability.
  • Represent Caremark at industry events, conferences, and networking opportunities championing thought leadership and brand visibility.  

What we’re looking for:

  • Significant senior marketing leadership experience.  This is a senior appointment, and we’re looking for someone who has already operated credibly at Board or senior leadership level.
  • A proven track record of taking a strong-performing marketing function and making it stronger, not just building strategy from the ground up, but sharpening what already works.
  • Demonstrated success developing and executing multi-channel marketing strategies with clear, measurable business impact.
  • Experience leading and developing high-performing marketing teams, with a genuine passion for coaching talent to the next level.
  • Sharp commercial acumen, with a rigorous approach to ROI and performance measurement.
  • Exceptional strategic thinking, balanced with the drive to get hands-on and deliver.
  • Outstanding stakeholder management skills, comfortable influencing senior executives, shareholders, and franchise owners alike.
  • Compelling written and verbal communication skills with the ability to bring people with you.

Desirable Attributes

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field; Master’s degree preferred.
  • Experience working in franchise business models with understanding of franchisee/franchisor dynamics.
  • Knowledge of the home care, healthcare, or senior living sectors.

IT Systems Support - Field Based

Location: Caremark Franchise Support Centre
Salary: up to £38,000
Hours: 35 per week

Location: Field Based.  Typical weekly office and field-based time to be determined by line manager, subject to business requirements, expected to be up to 3-4 days per week serving our offices out in the field.

Full-time: 35 hours per week.

Reports to: Director of Technology

Up to £38,000 per year

Are you experienced in delivering engaging training on software systems and digital platforms? Do you enjoy helping others build confidence, develop new skills, and get the most from the tools they use every day? Have you successfully supported teams through system changes, new software implementations, or process improvements? Do you have experience working within the care sector and understand the importance of technology in supporting high-quality care and operational excellence?

If you’re a confident communicator who is passionate about learning, technology, and empowering others to succeed, we’d love to hear from you!

About the role

The IT Systems Trainer plays a pivotal role in empowering our franchise network to make the most of the technology that supports the delivery of outstanding care. This is more than just a training role. It’s an opportunity to shape the way people work, build confidence in new systems, and drive the successful adoption of technology across the business.

As a trusted subject matter expert, you’ll play an important role in supporting system rollouts, promoting best practice, and helping colleagues embrace new ways of working. Through a combination of training, coaching, and ongoing support, you’ll help ensure our teams have the skills and confidence they need to work efficiently, remain compliant, and focus on what matters most: delivering exceptional care and support to their communities.

What you’ll be doing

  • Provide technical support to new and existing Franchise Owners for approved software 
  • Delivering training and coaching for approved software, both online and face to face 
  • Supporting new Franchise Owners with their initial software onboarding 
  • Provide advice and guidance on system related issues to users and management team members 
  • Prepare, update and revise training materials and courses 
  • Manage projects and work-streams including training, system upgrades, changes, and system testing 
  • Support relationships with Franchise Owners, Franchise Support Centre staff and approved suppliers 
  • Support with auditing offices to ensure correct system usage and appropriate digital practices are being adhered to 
  • From time to time, carry out duties that may fall outside the summary of the role at the request of the Directors that are within the scope and spirit of employment with Caremark. 

What we’re looking for

  • Good communication skills and self-confident 
  • Manage own workload and diary 
  • A problem solver with a positive can-do attitude 
  • Technically minded but able to communicate effectively with non-technical users 
  • Have excellent attention to detail and be a team player 
  • Ability to provide positive leadership on allocated workstreams and projects 
  • Knowledge of domiciliary care would be beneficial  
  • Ability to remain professional when handling challenging queries and customers 
  • Be proficient in using Microsoft Office products 
  • Have experience of operational software/systems training or skills development 
  • Ability to learn new software and systems quickly  

Preferred candidates will have experience in using rostering software such as Access People Planner or similar rostering software used in domiciliary care businesses. It would also be preferred if candidates have experience in training or coaching users on effective use of software.   

About Caremark

Caremark is one of the largest UK home care franchisors, with over 150 franchise offices operating across the UK and internationally. Our franchisees work at the heart of their communities, delivering personalised care in customers’ homes, from a little extra help with daily life through to more complex care such as Dementia support.

With a reputation for excellence since our inception in 2005, Caremark has grown into one of the UK’s leading providers of home care services.

Award-Winning Franchisor | Top 5 Elite Franchise Top 100 (2026)
We’re proud winners of the British Franchise Association HSBC Franchise of the Year and ranked Top 5 in the Elite Franchise Top 100 (2026). Our success is built on strong values, effective systems, and a genuine commitment to supporting our franchise network.

Why join Caremark?

At Caremark, we believe a great workplace culture drives exceptional results. Everything we do is guided by our six core values:

Positive | Compassionate | Accountable | Trustworthy | Honest | Supportive

You’ll be empowered to make a real difference in a supportive, values-led environment, where your expertise is respected and your development is prioritised.

The kind of person who’ll thrive here

  • Disciplined and focused, with a high attention to detail
  • Confident and proactive, happy to take ownership
  • A strong problem solver who looks for better ways of doing things
  • Motivated by continuous improvement
  • Comfortable working both independently and collaboratively

Interested?

If you enjoy working with data, improving systems, and making a real impact in a purpose-driven organisation, we’d love to hear from you.

Apply now and become a key contributor to our Systems & Data team.

Caremark

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