Sareet Shah

Sareet Shah

Managing Director

Sareet’s journey into home care took a surprising but heartfelt turn. After ten years in Commercial Catastrophe Insurance and studying at the London School of Economics, he realised that what truly motivated him wasn’t corporate life — it was the chance to do something meaningful for real people, every single day.

Together with his wife, Priya, Sareet co-founded their home care business with a big heart and a clear purpose: to help people live well at home, surrounded by familiarity, comfort, and kindness.

“Care at home should never feel transactional. It should feel personal, respectful, and uplifting. We want every customer to feel genuinely cared for, not just looked after.”

Sareet brings a strong sense of organisation, leadership, and long-term thinking to the business, while keeping people at the centre of every decision. He’s passionate about building a positive workplace culture, creating local job opportunities, and supporting a team that feels proud of the difference they make.

Whether he’s working behind the scenes, meeting families, or championing community partnerships across East Hertfordshire and Broxbourne, Sareet is always focused on one thing — making sure everyone feels supported, valued, and at home.

Priya Desai

Priya Desai

Managing Director

Priya’s journey into home care started close to her heart — with her own family. Caring for her father in his final days opened her eyes to what truly matters when someone is at their most vulnerable. She experienced the comfort that compassionate care can bring, the peace it gave her family, and also the moments where support could have been even better.
That deeply personal experience inspired Priya and her husband, Sareet, to create a home care service built on kindness, dignity, and genuine human connection.
“When someone is at their most vulnerable, even the smallest acts of care can make the biggest difference. Our mission is to bring warmth, independence, and dignity into people’s homes — the same care we would want for our own loved ones.”
With 14 years of healthcare experience as an Optometrist in Hertfordshire, Priya blends professional knowledge with heartfelt empathy. She truly believes that great care starts with great carers, which is why she is so passionate about supporting and valuing her Care Assistants. From quality training to ongoing encouragement, she’s committed to helping her team feel confident, appreciated, and proud of the care they give.
Beyond her professional role, Priya is passionate about people and deeply connected to her local community. She loves getting stuck into community life, making a positive difference locally, and looking after the welfare of her carers. Working collaboratively as one big family, her vision is to help make East Hertfordshire and Broxbourne a warmer, kinder, and better place in every way.
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Georgina Howard

Care Manager

Georgina began her career in health and social care in 2013, starting as a Care and Support Worker before progressing into roles including Field Care Supervisor and, ultimately, into management. This hands-on journey has given her a deep, practical understanding of both frontline care and the leadership required to run high-quality, safe, and effective services.

With extensive experience in the care sector, Georgina plays a central role in supporting both office staff and care teams to deliver consistently high standards of person-centred care, while ensuring the business operates smoothly, compliantly, and efficiently.

She is deeply passionate about developing people and building strong, confident teams. A key focus of her leadership has been investing in training and professional development, including delivering in-house dementia training and ensuring staff access specialist training in areas such as moving and handling, medication administration, infection control, safeguarding, and mental capacity.

On a personal level, Georgina has completed her Level 5 in Leadership and Management and holds a Championship qualification in Culture in Care. These achievements reflect her commitment to strong leadership, positive workplace culture, staff wellbeing, and continuous improvement.

Under Georgina’s leadership, the service has continued to grow in strength, experience, and professionalism, welcoming new team members, strengthening multidisciplinary working, and deepening community engagement. She is proud to lead a dedicated, compassionate team and remains focused on continually raising standards, supporting staff to thrive, and ensuring the highest quality of care for the people Caremark supports.

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Fayme Patel

Recruiting & Training Manager

Fayme joined Caremark in 2018 after transitioning from a different industry, driven by a strong desire to make a real difference to people who want to remain in their own homes while receiving the support they need.

She began her journey in a hands-on role before moving into the office as a Care Coordinator, and later progressing into her current role as Recruitment and Training Manager. This varied experience gives Fayme a well-rounded understanding of both frontline care and the support systems that sit behind it.

In her current role, Fayme is responsible for overseeing recruitment, training, and development, playing a vital part in ensuring carers are fully equipped to deliver outstanding, compassionate care. She takes great pride in helping to build a skilled, dedicated, and caring team.

Fayme is motivated by the challenges of her role and genuinely enjoys contributing to both the team’s success and the high standards of care provided. She finds it especially rewarding to work alongside such a talented group of colleagues, both in the office and out in the community, supporting the delivery of exceptional care to those who need it most.

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Leena Islam

Care Coordinator

Leena brings over 10 years of experience in the care industry, having started her career as a Carer and progressing through roles including Senior Carer and Team Leader. This hands-on background has given her a strong understanding of both frontline care and team support.

Over the past four years, Leena has further developed her skills as a Care Coordinator, building strong organisational, communication, and leadership abilities. Her experience enables her to effectively support carers, coordinate high-quality care, and ensure clients receive reliable, person-centred support.

Leena joined Caremark in November as a Care Coordinator and has found the experience extremely positive. She enjoys building relationships with clients, carers, and the wider office team, and is passionate about contributing to the delivery of high-quality, compassionate care.

She takes great pride in being part of a supportive and dedicated team and is committed to helping Caremark deliver outstanding care to every client.

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Uma Choudhury

Field Care Supervisor

Uma joined Caremark in March 2024 as a Field Care Supervisor and has since become a highly valued and influential member of the leadership team. Over the past 18 months, she has shown exceptional dedication, professionalism, and commitment to both the clients she supports and the teams she leads.

In her role, Uma oversees and supports care teams, carries out client assessments, and ensures care plans are effectively monitored and delivered to the highest standards. She takes great pride in mentoring and motivating carers, helping them to develop, perform at their best, and deliver consistently high-quality, person-centred care.

Uma is deeply committed to continuous professional development. She has achieved Dementia Champion status, strengthening her ability to support individuals living with dementia and to promote best practice across the service. She has also completed extensive risk assessment training, further enhancing her focus on safety, quality, and excellence in care delivery.

Driven by her ambition and passion for leadership, Uma has now begun her NVQ Level 5 in Leadership and Management. Following her promotion, she now oversees a growing team, including two Senior Care Supervisors, playing a key role in developing future leaders within the service.

Uma thrives in Caremark’s supportive and collaborative culture and values the strong teamwork and shared purpose across the organisation. She is proud of how far she has come in her career so far and remains passionate about continuing to grow, improving standards, and making a meaningful difference to the lives of those Caremark supports.

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Anesu Chibaya

Senior Care Supervisor

Anesu joined Caremark in May 2025, bringing with her over three years’ experience as a Senior Health Care Assistant in home care, where she also supported and guided a small team.

She was immediately drawn to Caremark’s strong values and welcoming culture, and quickly felt at home thanks to the supportive management and friendly team around her.

Compassionate, dedicated, and highly committed to high-quality care, Anesu finds her role as Senior Carer Supervisor incredibly rewarding. She takes great pride in supporting both clients and colleagues, helping to maintain excellent standards of care while encouraging and developing others within the team.

Anesu is currently working towards her NVQ Level 5 in Adult Care, an exciting milestone in her ongoing professional development. Since joining Caremark, her passion for health and social care has continued to grow, and she is motivated every day to keep learning, improving, and making a meaningful difference to the lives of those we support.

She is proud to be part of such a kind, hardworking team and to play an important role in supporting both our clients and her colleagues.

Want to find out more?

Reach out to us today – the Caremark East Hertfordshire & Broxbourne team are ready to answer your questions. 

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