Meet The Worthing & Adur Team

Raj Bainiwal

Managing Director

Raj is passionate about ensuring people receive high-quality, compassionate care while remaining in the comfort and familiarity of their own homes. For Raj, home care is about helping people live safely and independently while giving families peace of mind.

With over 25 years of experience leading service-led organisations, including within healthcare and customer-focused environments, Raj brings a strong belief that people and care must always come first. His experience in building and leading large teams and delivering reliable services shapes his approach to home care — one grounded in dignity, respect and trust.

Raj works closely with the office team and care staff to ensure every client receives reliable, high-quality support tailored to their individual needs.

Rashmi Chowdhury

Director

Rashmi supports the leadership and development of Caremark (Worthing & Adur), helping ensure the service is built on strong values, clear standards and a culture that supports excellence in care.

She is committed to maintaining high standards, investing in the right people and creating an environment where care professionals feel supported, valued and proud of the work they do. Rashmi believes that when carers feel respected and well supported, they are able to provide the very best care.

For Rashmi, care is about dignity, respect and genuine human connection. She is proud to support families across Worthing and the wider Adur community to live safely and independently in their own homes.

Nicky Newham

Registered Care Manager

Nicky began her career in retail in 2005, where her leadership ability and strong work ethic quickly stood out. By the age of 21 she had progressed to Store Manager. In 2010 she made the life-changing decision to join Caremark (Worthing & Adur) as a Care Assistant and quickly discovered a passion for supporting people and making a difference in their lives.

Through dedication and commitment, Nicky progressed through several roles within the organisation, developing both her knowledge of care and leadership skills. Today, as Registered Care Manager, she leads the service with integrity and empathy and takes great pride in the dedicated team she has helped build.

Casey

Deputy Care Manager

Casey has worked in social care since 2003, beginning her career supporting children. During this time she also travelled to Mexico to help establish a playscheme for disadvantaged communities, an experience she found incredibly rewarding.

Between 2008 and 2016 she worked with individuals with learning disabilities and complex behavioural needs, further strengthening her passion for supporting others. Casey joined Caremark (Worthing & Adur) in 2016 as a Care Coordinator and was promoted to Deputy Care Manager in 2020. She enjoys working closely with the team and finds great fulfilment in knowing her work makes a positive difference every day.

Niki Smart

Senior Care Coordinator

Before joining Caremark, Niki built a successful 12-year career as a Senior Account Manager in a field marketing company. Although she had no previous experience in care, she quickly discovered a passion for supporting others and building meaningful relationships with clients.

Starting as a Care Assistant, Niki progressed to Senior Carer and later Trainer before moving into the office team. Today she works as Senior Care Coordinator, supporting both clients and care staff while helping ensure care visits run smoothly and reliably.

Nicole

Care Coordinator

Nicole joined Caremark in 2017 as a Care Assistant. Her dedication, reliability and natural leadership were quickly recognised and within two years she progressed into a senior role.

After returning from maternity leave, Nicole was supported in stepping into the role of Care Coordinator. She now plays an important role in supporting both clients and care staff while helping ensure care is delivered to the highest standard.

Rivan

Care Coordinator

Rivan began working in care at the age of 16 through an apprenticeship. After completing her Level 2 qualification she moved into domiciliary care to gain further experience and develop her skills.

She joined Caremark in 2019 and quickly demonstrated strong organisational skills and commitment to high-quality care. After two years she progressed into the role of Care Coordinator, where she now supports both service users and care staff. Rivan finds great fulfilment in helping people live safely and comfortably in their own homes.

Inacia

Senior Field Care Supervisor

Inacia joined Caremark in 2013 after moving to the UK in search of a new challenge and the opportunity to make a meaningful difference. After more than 20 years working in a library, she decided it was time for a new path.

Her dedication and compassion quickly made an impact, and she progressed into the role of Senior Field Care Supervisor. Inacia now supports the management team with compliance, quality monitoring and day-to-day operations. She also plays an important role in supporting client events and community activities.

Angela

Trainer

Angie joined Caremark nearly 15 years ago as a Care Assistant and quickly became known for her warmth, empathy and commitment to those she supported. Through hard work and dedication she progressed to the role of Senior Carer, where she became a trusted mentor to colleagues.

Today she works as a Trainer, helping develop new members of the care team and sharing both her experience and her passion for providing compassionate, person-centred care.